The potential of the Digital Sharing economy
The rise of sharing economy platforms, such as Uber and Airbnb, into "superstar firms" forcefully demonstrates the transformative potentials of digitalization for business and society.
Most importantly, these superstars disrupt established markets with their innovative business models that are not centered around traditional notions of products and firms but rather around facilitating short-term access to idle resources held by casual participants. Such business models open up opportunities for combining economic resources and management tools in new ways, which can be summarized into four generic types of sharing economy platforms. Each type follows a peculiar rationale on how to facilitate value creation and, therefore, displays a distinct competitive advantage over incumbents.
During the webinar you will be introduced to the four types of digital sharing economy and get inspired to dig deeper into new business models and ways of doing business.