Webinar - Mandag - d. 12-11-2018
Digitalization webinar series #2 will discuss the rise of sharing economy platforms, such as Uber and Airbnb, into “superstar firms” and further come around the four different types of sharing economy
The rise of sharing economy platforms, such as Uber and Airbnb, into "superstar firms" forcefully demonstrates the transformative potentials of digitalization for business and society.
Most importantly, these superstars disrupt established markets with their innovative business models that are not centered around traditional notions of products and firms but rather around facilitating short-term access to idle resources held by casual participants. Such business models open up opportunities for combining economic resources and management tools in new ways, which can be summarized into four generic types of sharing economy platforms. Each type follows a peculiar rationale on how to facilitate value creation and, therefore, displays a distinct competitive advantage over incumbents.
During the webinar you will be introduced to the four types of digital sharing economy and get inspired to dig deeper into new business models and ways of doing business.
Attila Marton, Associate Professor in IT management at Copenhagen Business School
Attila Marton studies phenomena at the confluence of sociology and information management, and the digitalization of core social phenomena, such as knowledge, memory and labour. In particular, he is exploring the digitalization and platforming of sharing practices and the sharing society into what is referred to as the sharing economy.
Ioanna Constantiou, Professor at Copenhagen Business School
Ioanna have specialities in Strategy Development and Digital Transformation, Big Data and Business Analytics, Consumer Behavior in Digital Marketplaces Analys.
Price
Members: Free
Non-members: 200kr.
Unable to attend?
If you are unable to attend, please kindly inform DANSK IT secretariat by writing an email to meetinspire@dit.dk
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Webinar - Torsdag - d. 29-11-2018
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