What does crowdfunding mean for medium-to-large organisations? [Webinar]

Prices:

Members: Free
Non-members: DKK 200,- 

Unable to attend?
If you are prevented from attending the event, please inform meetinspire@dit.dk no later than the day before the event at 4pm.

We reserve the right to charge a "no-show fee" of DKK 200, - in case of no attendance without cancellation to DANSK IT.

Read about DANSK IT's Privacy policy.

Typical explanations of crowdfunding describe it as an efficient means of enabling investment, pre-purchase, or charity. One might argue crowdfunding should therefore prefer larger organisations with strong brands and established trading records. Yet the growth of crowdfunding has focused almost exclusively on small-to-medium businesses and startups.

To understand why, we must dig deeper into the nature of crowdfunding and the motivations of the crowd. Only then can we understand how crowdfunding can be applied to medium-to-large organisations, as well as the larger market trends it creates.

This webinar breaks this discussion down by addressing five key questions:

1) What is crowdfunding and why is it important for medium-to-large organisations?

2) What, if anything, is fundamentally new about crowdfunding?

3) How does crowdfunding compare to other ‘open’ phenomena often adopted by medium-to-large organisations?

4) How is crowdfunding changing and what does this mean for medium-to-large organisations?

5) Does crowdfunding actually create more socially responsible organisations?

Rob Gleasure 

Rob Gleasure is Associate Professor at the Department of Digitalization, Copenhagen Business School. He received his PhD from University College Cork in 2013 and his interests include crowds/online communities, distributed collaboration, design, and neuroIS. Rob is Co-Editor in Chief of the Journal of Decision Systems, has performed Chair duties for multiple international conferences, and he is a founding member of the Special Interest Group for Open Research (SIGOPEN).

Primary research areas:

• Crowdfunding/crowdsourcing
• Technology-mediated collaboration
• Design science/design thinking
• Power and discourse
• Emotion and empathy
• Relationship between IT and physiology

For further information about Rob visit his homepage here or his LinkedIn here