This book aims at helping web managers, particularly those with a business focus, to master all the disciplines related to the user experience and the usability of a web site.
Also, it offers tools and techniques for broadening the perspective to include the user experience and usability of two digital media with a growing impact on consumers and businesses:
- Interactive TV; and
- Mobile services
The author uses his years of experience in the field to describe how, what and when to study the user in order to get more from the investment in a web site.
About the author:
Thomas Visby Snitker is a senior usability specialist with Beyond Interactive and Grey Digital in Copenhagen, Denmark, and the author of a book in Danish on usability. He is responsible for qualitative web studies and for consulting with clients on optimising their digital communication.
His clients include major Danish and international companies, authorities and organizations, such as Nokia, Carlsberg, IKEA, SAS, Shell and Royal Bank of Scotland.
He has worked with usability on all kinds of platforms, including Internet and Intranet, interactive TV, software, interactive voice response, mobile phones and mobile devices.
Thomas holds a Master of Arts in Film and Media Studies and Informatics from the University of Copenhagen.
Forfatter: Thomas Visby Snitker
Forlag: Nyt Teknisk Forlag
ISBN: 978-87-571-2540-5
| |
